Posted by: Jeremy Safran
From NY Times. November 13, 2012
Late last year Matthew Barzun, an official with the Obama campaign, called Craig Fox, a psychologist in Los Angeles, and invited him to a political planning meeting in Chicago, according to two people who attended the session. “He said, ‘Bring the whole group; let’s hear what you have to say,’ ” recalled Dr. Fox, a behavioral economist at the University of California, Los Angeles. So began an effort by a team of social scientists to help their favored candidate in the 2012 presidential election.
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